THE PAST: In 1934, Mr. Dakheel Al Jassar, a man with a vision embarked upon a journey of excellence and commitment. It was a humble beginning at ­start, as a general trading company dealing in exports and imports with neighboring countries in the Middle East. With his inherent business acumen, late Mr. Dakheel Al Jassar could visulalize the potential in gold trade and wisely invested his time and money into that business. Since then the name Al Jassar demands a great deal of respect and trust in Gold trading circles.. The discovery of oil in the year (Oil was discovered much early) was a turning point for Kuwait – it was also a milestone for Al Jassar company, when the late Mr. Dakheel Al Jassar foresaw the need to expand the company’s activities into importing much needed construction materials and brought forth the company to the forefront as a major role player in the building of a new nation. Working on building contracts for government and schools projects, in 1965 the late Mr. Dakheel Al Jassar obtained the ­first license to manufacture Electrical Switch Boards in Kuwait. Since then the name Al Jassar has become synonymous with Electrical Power distribution. The company grew rapidly and expanded its business activities into manufacturing Kitchenware, Kitchen furniture and Sale of Electrical Installation materials & accessories, Electrical installation works and trading all types of domestic appliances, THE PRESENT: In as little as 70 years, expanding its activities to Electrical installation works and trading all type of domestic appliances, various types of electrical installation accessories and manufacturing of distribution boards and switchgear, the name Dakheel Al Jassar has grown into a mighty international trading group, the Dakheel Aljassar Group.

The electrical switchboard manufacturing unit expanded several folds from the day of its inception. Until 2001; it was in its original place in Shuwaik industrial area. To meet the rising demand, the factory was relocated to the new premises at Subhan industrial area. Today, the factory is equipped with most modern & latest state of the art machineries.

Our Business Structure
The Business was structured with an aim to cover all Kuwait market segments including retail and projects. Thus the company built-up separate departments according to market segments, products & services portfolio which interact horizontally to cover end to end customers need.

Design & Innovation
Dakheel Al Jassar Company has made a considerable financial investment in product development, building on its experience within the power distribution industry. Following a continuous programme of R&D to ensure that products are always ahead of their time.

Market Segments
Covers all Kuwait market segments like our own showrooms, wholesalers, distributors, co-op, hypermarkets, and supermarkets to meet our customer's demand with utmost satisfaction.

Our People
Our employees are committed to give our customers quality service and value by providing products that meet their requirements. We currently have over 400 employees, including professional engineers and engineering support technicians to understand & serve customer’s valued needs.

Warehouse
We have 5,000 sqm of storage space to stock almost all items to full fill our customer's needs. We have a robust inventory planning, monitoring & control system to ensure smooth operations and minimizing lead time for our customers.

Fleet Management
Our Fleet management service consist of 50 vehicles which delivers prompt service to our showrooms, wholesalers, hypermarkets, supermarkets and co-op's to meet their utmost satisfaction.